Wilmington Area Hospitality Association (WAHA) is a 501(c)(3) organization whose purpose is to promote the interest of the hospitality industry, including lodging, restaurants, and recreational attractions, in Brunswick, Columbus, New Hanover, and Pender Counties. The structure is to provide beneficial information to the membership, to provide a forum for the discussion of ideas and problems, to facilitate communication among members, and to promote professionalism within the hospitality industry.