“At $1.2 trillion, direct spending on travel in the United States in 2022 was on par with pre-pandemic figures.” * This is certainly positive news; however,, U.S. Travel economists noted that, when adjusted for inflation, remained down 14%.
Most recently, (May 20-24) 5000 attendees from (60) countries attended IPW, the travel industry’s premier marketplace where destinations across the U.S. pitch their destinations and products to the global travel industry. Earlier in the month the Covid vaccine requirement for inbound travel was lifted, lending an even greater excitement from attendees at the show.
“The upcoming summer travel season is expected to be extremely strong.” ** Comments from industry heads (accommodations, arilines and car rentals) affirm this based on their summer reservations.
New research from Destinations Analysts indicates that while American’s love for travel continues, there are “warning signs” from consumers with regard to “declining travel experience and the value they receive for their money” *** We all know that “word of mouth” is the strongest form of advertising; paying attention to customers’ comments and reviews is more critical than ever.
Visit NC’s representatives attended the aforementioned IPW. NC held more than (90) pre-scheduled meetings with tour operators and media to promote travel to North Carolina.****
Reminder: Early Bird discounted rates are available for advertising in the 2024 NC Travel Guide through July 31. Email integrated Sales Mnager-Travel Stacey Rosseter or call her at ((678) 571-7445.
Also, check out Visit NC;s next webinar on June 8 here information will be shaews on Outdoor NC
*USTA, April 19, 2023
**USTA, May 19, 2023
***Destination Analysts, May 9, 2023
****Visit NC , May 24, 2023